THURSDAY JUNE 12TH
6PM - 9PM
M2 Boutiques invites you to an exclusive evening where elegance meets the excitement of the race.
Collectible vintage cars, DJ, refined bites, handcrafted cocktails... and many more surprises await.
Kick off the festivities in style and experience the spirit of the race at M2.
A refined homage to the world of racing : on Thursday, June 12, from 12 PM to 8 PM, explore the new TAG Heuer eyewear collection in-store, inspired by the brand’s return as the official timekeeper of the championship.
Bold designs that unite performance, precision, and style. Enjoy 15% off on TAG Heuer frames, available only during this special event.
Race on the Gilles-Villeneuve circuit simulator in store for a chance to win a $500 gift certificate.
Friday, June 13 | 2 PM – 7 PM
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Eligibility: Open to Quebec residents only, aged 18 and over.
To celebrate the energy of Montréal’s race weekend, we’re hosting something special at our LOJEL Royalmount store—designed for self-expression, movement, and a little bit of fun.
Join us at the LOJEL store in Royalmount (Level 1) on Saturday, June 14th from 11AM to 4PM for a complimentary patching experience. We’ll be offering LOJEL’s embroidered patches and on-the-spot patching services on your own gear (jackets, backpacks, etc.) or personalize your purchased LOJEL item.
No purchase necessary. Limit two patches per customer. Bring your creativity and make something uniquely yours!
Discover the Racing Exhibition from June 11th to 15th in front of the TAG Heuer boutique.
An invitation to immerse yourself in a world of precision and performance. The team will welcome you for an exclusive experience.
From June 11-15, celebrate race weekend in store with Canada Goose.
Discover summer styles designed for days on the track and nights on the town that are lightweight, effortless, and ready to move. Enjoy a free gift with your purchase.
*While supplies last.
This summer, Maje is shifting into high gear with an adrenaline-fueled collaboration alongside the iconic brand Hot WheelsTM— a symbol of both automotive and pop culture. The result? A bold, high-impact wardrobe that redefines femininity with power and audacity. Parisian elegance collides with the electrifying energy of the racetrack in a collection where a pleated mini skirt and crop top, a denim jacket, a hoodie, t-shirts, and a cardigan reinterpret the graphic codes of motorsports. A statement style designed to bring thrills, attitude, and a striking contrast to everyday dressing.
The capsule will be available online the 3rd of June and in-store the 10th of June 2025.
Wednesday, June 11 - Sunday, June 15
Join us for prosecco and refreshments and receive an exclusive Max Mara gift with your purchase of $1,500 or more*
Schedule your private styling appointment at Mmmontreal@ca.maxmara.com or (438) 259-0123
*only at Max Mara Montreal June 11 - 15.
While supplies last.
Join us in celebrating our Montreal Store Opening
Enter for a chance to win a 7-night all-inclusive getaway for two at Club Med Resorts Cancun or Ixtapa, Mexico
Prize Value Worth Over CA$5,000!
Indulge in 7 luxurious nights filled with meals, snacks, drinks, and activities.
Plus, enjoy round-trip flights for two and a stylish 2-piece LOJEL luggage set.
Validity: May 10 - July 10, 2025
Terms and conditions apply. No purchase necessary. To enter, visit the LOJEL store at Royalmount.
Grand Prix Week – A Gourmet Experience Awaits
Refinement, flavour, and a dash of indulgence...
During Montreal’s Grand Prix week, enjoy a complimentary tasting and receive 10% off your purchases at our Jeff de Bruges boutique in Royalmount.
A chocolate moment not to be missed.
Dates: Friday, June 13 from 1 PM to 6 PM, Saturday, June 14 from 12 PM to 5 PM
Location: Maison ALLTRUEIST
Maison ALLTRUEIST invites you to a refined in-store event featuring a personal appearance by the founders of Two.B Montreal, along with a special trunk show of the full collection.
Receive complimentary on-site monogramming with the purchase of any Two.B accessory.
An ideal moment to personalize a timeless gift or find something meaningful for yourself.
This one's for your old man. From June 6–15, we’re throwing in something extra.
Stop by Moose Knuckles and get a limited-edition logo bottle opener with your purchase—no minimum, no catch.
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