From May 14 to 24, discover an immersive program of events and activations celebrating design, craftsmanship, and automotive elegance.
Step into a carefully curated selection of 20 unique supercars and hypercars, showcased as part of a prestigious concours d’elegance. A rare opportunity for enthusiasts and the curious alike to admire exceptional vehicles up close.
The Montreal Canadiens are in the playoffs… and the energy is through the roof!
What better way to experience every goal and every win than at your favourite spots?
Whether you’re in festive mode with friends at FouFou, enjoying a delicious burger at La Belle et La Bœuf, or right in the heart of the action at the Rec Room, every screen is focused on one thing: cheering on the Habs!
Grab your crew, throw on your jersey, and come feel the intensity of the playoffs.
Because playoff hockey is always better together.
May 23
From 12 PM to 3 PM
Patty Slaps celebrates the opening of its new ROYALMOUNT location with a day party at the Urban Park on May 23 from 12 PM to 3 PM.
Expect DJ sets, burgers, drinks, limited surprises, and the usual Patty Slaps chaos.
Thursday May 21
4 PM to 8PM
Get your engines ready, and get ready to cross the finish line in style! 🏁
You are invited to Coach Royalmount for our personalization event where we want to make your F1 experience unique with hand painted customization featuring unique Montréal and Coach icons on your purchase! 🏎️
Start the race with us on Thursday, May 21st from 4PM-8PM and enjoy complementary refreshments in the spirit of race week ! 🥂
We’re still in it. Rep your team with our exclusive NHL collaboration jerseys.
Discover a SANDRO look for Grand Prix weekend.
Enjoy a personalized styling appointment while exploring the Spring/Summer 2026 collection alongside complimentary refreshments.
To schedule your appointment, please call 514-700-1350.
When: Every Sunday, from 12 to 3 pm
Vibe: Brunch, coffee, and house music
Le Café Fou is Le Fou Fou’s new Sunday ritual. Every Sunday, the space transforms into a European-inspired café where brunch meets music in a warm, lively, and inviting atmosphere.
From 12 to 3 pm, guests are invited to slow down, enjoy great coffee and a delicious brunch, and take in a curated music selection by DJ GEO, designed to ease into the day and create a relaxed yet vibrant vibe.
May 11 - 30
Refresh your wardrobe. Visit us in-store for personalized service and discover elevated outerwear, leather, seasonal essentials, and more. Our team is here to help you find the right fit, explore new arrivals, and select refined pieces designed to carry you through the season.
May 22 to 24
Try your luck and enjoy the Jeff de Bruges experience during F1 weekend. Drop the token… and you might just walk away with complimentary chocolate!